JohnJ_5_i Push and Pull Ads

So i was reading about how Simmons states that pushing ideas are harder to do and recive an push back, but when you pull someone into a story you can receive a push in the right direction with back from the person receiving the story. This is made me start thinking about Advertising and what we have see development over the past few years on the internet and what we can expect in the future.

First we saw the banner ad. They started pushing their message by being the first thing you see. Then people ingored them, then they pushed harder by flashing them. The people fought back and started to block ads.

Next we saw ads that were placed within stories. Viewers would be intrigued in the subject and then see the ad. They were pulled into the story and received the ad. As a result ad blocking programs were created that black-listed ads from the start of the page to the end of the page.

Finally were starting to see environments that are developed around subjects with ads mixed into this environment. Users are pulled into content and actively engaged then must view the ad to continue consuming the product they were first involved with. For example, I want to catch up with the football games of the weekend at espn.com and they put their videos right on the front page, what i want to watch, however they tease the content for 5 secs and then show a 10 second ad, and then show the 3 min. video i wanted to see in the first place. I was pulled in and then delivered the content.