Kyle_10_I
I really saw the audience of this chapter being the business culture, but there was a point that was a little hidden in this chapter. I thought she could have went further with the Blame Stories. Its not just in the business setting or workplace. The Blame Stories are infused in our culture and media. Fear is a very strong motivator, it is also the cheap car salesman tactic. Just because its easy and it works does not mean you should use it. Advertizers constantly use fear stories/ blame stories to sell their product.
"Your family is in danger."
"You will burn alive."
"Your kids are going to die"
"Someone is stealing from you right now"
"Your going to be poor."
"You are not worthy"
"You have to have _____ to amount to anything"
These are a form of these blame stories that Simmons talks about. I am repulsed by these tactics and avoid those business. I would like to see a study done on the effectiveness of positive advertizing vs. negative scare tactic advertizing.
Labels: Kyle
posted by Poker Stroker @ 8:27 PM
3 comments
3 Comments:
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Good point. Think positive. I'm a big fan.
I think people can see right through you if you use the fear/blame stories.
The tactic may work once for a company. But if they start using it often, the tactic will render itself useless.
"Fool me once, shame on you." I will not be fooled again.
Well, advertising pretty much has to be fear-based because it plays on our hunter-gatherer instincts. We are programmed to store up food and supplies when we can get them so that we can get through times when they are scarce. Well, for most of us, the essentials are plentiful. Instead, we gather and horde non-essentials and advertisers play on those instincts for profit.
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