Erik_6_I

In the thought of business 'being personal,' I would like to say that (to me anyway) the most likeable businesses are the personal ones. I think the businesses that seem to have a more personal image and message are the most endearing. For instance, the founder of Chick-Fil-A insisted that his restaurants always close on Sundays to give his workers a chance to rest. Now that it's a major restaurant, this policy still stands. Despite the fact that they're probably losing millions of dollars a week, they still do it. And the STORY behind this policy is related to the customers... on signs or napkins or something like that. It charms the customers. So this is an example of how personal stories relate to business.