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“Since 1983, Children’s Miracle Network has turned thin air (radio waves, music, and stories) into $2.2 billion for 170 nonprofit children’s hospitals.”

I think this is a great way to exemplify the power of good storytelling. Simmons tells us that storytelling can generate great things from “thin air.” If you are a good storyteller, you can get what you need.

It’s not the product you are selling, it’s the packaging. Included in the packaging is the pitch that’s given to sell it, the story. So true.