Iris chapter 9
In this chapter Simmons is wrapping up a lot things mentioned in the earlier chapters:
Don't bore your listeners...intrigue and captivate them! Do connect at the level of humanity and leave them feeling hopeful! Don't act superior or scare them or make them feel guilty....
Concerning the last part there are even studies for decades about the so- called "Fear Appeals": In case you want to work with fear the stimulus has to be strong enough to create a certain "drive" (dissonance) that the recipient need to work to solve. If the stimulus is too strong the recipient acts with avoidance! I think we had a similar discussion last week in connection with Gore and Moore and their extremely bold way of portraying things....
Labels: Iris
posted by irantoni @ 9:52 PM
2 comments
2 Comments:
Question: in speech communications we learn ways to engage our audience. It would be nice to have a review of some of those tips. What about the structure of our stories? How does that measure in to the audience's receptiveness?
...hmmm..i do not have a particular study in mind (10smesters...shame on ME!!!!) but I think there are several possibilities, one of it is that there seems to be evidence that we process information by certain "cues" (objects, images, smell etc) and by using some of those possible cues you can draw the audience into your speech.
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